The Future of Social Media and Digital Marketing (September 2011 Breakfast Forum)

An industry exclusive from The Chartered Institute of Marketing and Rouse Partners

Event date: Tuesday 27 September 2011

Status: Please note that this event has now taken place. Please contact us for further information or see speaker notes and slides below.

Event description

To celebrate the launch of the new Rouse Partners website we teamed up with The Chartered Institute of Marketing (CIM), the leading international professional marketing body to share exclusive new research insights on social media marketing.

The event was presented by Thomas Brown, Head of Insights at CIM. It was coordinated with the launch of a brand new social media and digital benchmarking research study which he commissioned on ‘The Future of Social Media and Digital Marketing’.

We also had a presentation from Ian Sutton, Milestone Design, on branding and digital marketing, with examples of how they have helped Rouse Partners create a new brand identity and website.

This breakfast briefing helped attendees understand the key factors that affect the ability to leverage mobile technology and social media, with simple measures you can take to become a social media success.

Event slides and additional information

Event presentation slides

Milestone Design – Brand & Deliver

The Chartered Institute of Marketing presentation can not be downloaded for copyright reasons, please contact us for a copy of the slides.

Recommended links

To measure your social media marketing effectiveness you can take part in the CIM’s ‘Social Benchmarking Index’. Participants will also receive the results from the study. Please contact benchmarking@cim.co.uk

A link to the CIM’s ‘Shape the Agenda’ paper. (please note this link opens a PDF held on an external website).

A link to free marketing downloads and resources from Milestone Design (please note this link directs to an external website).

First Direct ‘Talking Point’ - A great example of how businesses can support social media audiences to comment and discuss their positive and negative opinions.

‘The last advertising agency on Earth’ - A Youtube viral video emphasising how the marketing landscape might be changing.