Summer weather boosts Pizza and Pub sales as outdoor dining soars

Summer weather boosts Pizza and Pub sales as outdoor dining soars

The UK’s warmest spring on record has driven a significant increase in dining and drinking out behaviour, with visit frequency rising by +10.5% and consumer spend soaring by +14.9% year-to-date, setting new highs for 2025, according to new research data.

The latest insights from the Lumina Intelligence’s Eating and Drinking Out Panel (EDOP) highlight how favourable weather conditions have reinvigorated the out-of-home market.

However, the upward trend was partially offset by rising prices following tax changes introduced in April, leading some consumers to moderate their spending.

Pubs shine in the sun

Pubs and bars emerged as the top performers during the spring surge, growing their market share by +2.9 percentage points. The fine weather encouraged more outdoor socialising and drink-only occasions, which rose by +0.3ppts. In contrast, lunch occasions dipped by -0.4ppts, impacting coffee shops and food-to-go outlets.

Quick Service Restaurants (QSR) gained ground, now holding the largest share of all eating out occasions. QSRs climbed by +1.1ppts, overtaking coffee and sandwich shops, and demonstrating their growing relevance across multiple dayparts.

Pizza’s popularity rises

Pizza saw the biggest gain among food categories, up +2.3ppts, and continues to resonate strongly with groups seeking shared dining experiences. While still behind chips and burgers as the most-ordered dishes, its growth points to a shift in group preferences. Burgers also saw increased traction (+1.2ppts), reinforcing their continued appeal as an indulgent staple.

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